Trump Media & Technology Group, the parent of Truth Social, announced more investments in Bitcoin on Monday as the company acquired about $2 billion in flagship cryptocurrency.
The purchase signals a sharp turn in its treasury strategy and pushes the company deeper into the crypto world.
It’s a bold bet, and one that’s already raising eyebrows across both political and financial circles.
What’s behind the Bitcoin move?
TMTG started making its Bitcoin move back in May.
They announced a plan to raise up to $2.5 billion, specifically to build out a Bitcoin treasury, basically, a big crypto reserve to hedge against inflation and financial risk.
The money was supposed to come from two sources: $1.5 billion through new stock, and another $1 billion via convertible notes.
They were targeting around 50 institutional investors, but didn’t name any. At the time, it sounded ambitious. Now, with the $2 billion purchase, they’re clearly following through.
At this point, Bitcoin makes up almost two-thirds of TMTG’s $3 billion in liquid assets.
The bulk of that comes from direct purchases, around 17,000 BTC based on current prices, but the company has also put roughly $300 million into bitcoin-linked options and other crypto-related securities.
It’s a sign they’re keeping some flexibility, possibly looking to shift those positions into spot Bitcoin if market conditions line up.
Trump Media’s massive crypto bet hasn’t gone unnoticed in Washington.
The sheer size of its Bitcoin holdings has raised eyebrows among lawmakers, including Senator Elizabeth Warren, who’s pushing for clearer rules around how crypto activities, especially those tied to Trump-affiliated companies, are being regulated.
The questions now go beyond market moves and into the political arena.
How markets reacted?
The news sent Trump Media’s stock (DJT) up more than 6% almost immediately, as investors reacted to the company’s unexpected crypto pivot, whether out of genuine optimism or pure speculation.
The move isn’t just symbolic, either. With this latest accumulation, Trump Media now ranks as the third-largest corporate holder of Bitcoin in the world, behind only Michael Saylor’s Strategy and the mining giant Marathon Digital (MARA).
TMTG is keeping its Bitcoin with Anchorage Digital and Crypto.com, two names that check the boxes for security and compliance.
It’s a clear signal the company’s trying to play it safe on custody, even as it pushes further into crypto.
Behind the scenes, they’re also looking at new ways to expand: crypto-based retail products, maybe an ETF, and possibly even some acquisitions.
The Trump organization’s deepening involvement in crypto marks a sharp departure from Donald Trump’s earlier stance, when he famously dismissed digital currencies as “not money.”
But in recent years, there’s been a noticeable shift.
Both Trump and members of his family have dipped into crypto-related ventures and voiced growing support for the industry, a change that has coincided with increasing campaign donations and fundraising efforts from major players in the crypto world.
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